Video: Child Care Marketing with Kris Murray
What a success! Nearly 350 child care business owners signed up for the recent webinar sponsored by Procare Software and hosted by child care marketing guru Kris Murray. It was an action packed hour filled with marketing tips and advice for how to increase enrollment and maximize your marketing. Watch the complete broadcast right here.
Video: Maximize Your Child Care Marketing
Wishing you continued success and until next time, cheers!
-Phil
P.S. You may also like to Follow Me on Twitter.
If you have questions or comments about this article (or suggestions for another article) I’d be pleased to hear from you. Drop me a note at phil@procaresoftware.com.
Copyright © 2013 Procare Software ® – All Rights Reserved
Marketing Your Child Care: Webinar with Kris Murray
What’s your next move? Marketing-wise I mean. You’d like to grow your child care business, hold your staff accountable and leverage technology to help, but you may feel like a pawn in the marketing game.
To help you plan a real marketing strategy for your child care business, Procare Software has teamed up with Kris Murray, president of Child Care Marketing Solutions, to offer an absolutely FREE WEBINAR on how to “Maximize Your Marketing”.
[This free child care marketing webinar was held Thursday, June 6, 2013.]
Learn to Maximize Your Marketing
In this live 1-hour broadcast, you’ll learn 3 highly effective strategies to focus your marketing efforts. Continue reading
Child Care Tuition Processing in the 21st Century
“Oh, Mrs. Jones, thank you for your payment. Let me just write you out a receipt.” Sound familiar? It’s the age-old way of taking payments for child care or just about any other business. Now be honest. You’ve probably got a manual receipt book tucked in your desk drawer, just like thousands of other child care, daycare and preschool owners.
Video: Tuition Processing in the 21st Century
Does it work? Well sure, if you don’t mind being interrupted as various parents drop off payments throughout the day. That is, assuming they “remember” to pay at all, let alone on time. Some of them may even pay by cash, which could leave you open to finding a bit less money in the till at the end of the week. And, if someone “forgot” to make out a receipt, how would you know for sure – wink, wink?
The hand kept receipt book may have been a fine tool for the 1970’s, 80’s and even the 90’s. But, now that we’re well into the twenty-first century, it’s no longer the most efficient or secure way to accept payments for tuition and other fees at your child care business. What words would best describe the perfect payment processing system for your preschool or child activity center? Ultra-secure? Super convenient? Parent friendly? Easy to use? Those phrases all define Tuition Express, a service provided by the biggest name in child care management, Procare Software. Continue reading
Plan on Making a Good Impression
When new families contact your child care or preschool program do you have a plan for what you’ll say, what you’ll do? Letting them know about your facility and what programs you offer is important, but there’s more to making a good first impression. Parents are trying to determine if your center is really the right place for their child. They want to be at ease with their decision; comfortable that little Johnny or Johanna will feel at home. After all, the children they place in your care will be spending a good deal of time with you, your staff, and the other children at your center.
Listen More, Talk Less
If you focus solely on what a wonderful place you have and tell the parents about your programs, you may be missing the key to getting the family to enroll. While some degree of talking is good, you’ll find that listening is even better. Your job, whether during a formal ‘intake interview’ or an informal phone inquiry, is to learn what you can about the child. Continue reading
Marketing & Your Child Care Logo
Do you have a logo for your child care business? Brand awareness and recognition are important aspects of marketing any business, especially child care. A professional looking logo helps separate you from the pack and will stick in the minds of parents and children alike.
Since your current families are typically the best way to get referrals, the more they see your logo, the better. In fact, you’d be surprised how many times a logo is used to help describe who you are and even where you’re located. Imagine a conversation where one parent says: “My children go to Little Red Schoolhouse. We love it. You know the one on the corner with the big red sign.” And the other parent says, “Oh, yes, the red schoolhouse, I know the one you mean.”
There are several places the logo of your center may look nice, such as on letters sent to families, on customer statements, or even at your check-in computer where parents clock their children in each day. In this article we’ll take a look at various ways to integrate your logo with Procare Software. Continue reading
