Procare Blog

Procare is pleased to welcome Kris Murray, President of Child Care Marketing Solutions, as our guest blogger for this article:

Straight Talk about Your Rates… How to Make Price Irrelevant!

The other day, I got a question from one of my Facebook “fans” about price.  She said she was thinking about lowering the rates for her child care business and wanted to know if it was a good idea.  My response— “it depends.”  It depends on a lot of things, in fact:  competitive environment, your perceived price vs. value relationship, your local economy, where your rates stand compared to your competitors, etc.  However, I can tell you that lowering your rates is USUALLY a bad idea.  Many child care owners and directors make the mistake of thinking they HAVE to compete on price and price alone.  This is almost always a huge mistake, because it puts you in a completely wrong mindset. Rather than cutting your rates to undercut your competition, you should be thinking of ways to INCREASE your value and increase the perceived value of your center or school, so you can charge MORE. Continue reading →